Nike x JD Sports - Global Air Collective Announcement

My client, Nike Air Max, came to ONA Creative to help support their partner marketing efforts with JD Sports. As part of an overall GTM plan, we created the "Global Air Collective" - an exclusive group of high level music artists that were contracted help make content to support the Air Max Franchise.

Their first UGC post was unboxing of a premium seeding kit designed as a music rider trunk. Each included custom pieces and product specific for each individual.

My Role:
As the Account Supervisor and Creative Project Manager, I led all client communications and meetings, managed the artists and their UGC content through production and approvals, seeding executions, and every thing else in between.