OMORPHO - "Sweat Smarter" Summer Campaign

OMORPHO, a small start-up fitness brand, was challenged when it came to tapping into a female audience and customer demographic. Our team strategized a campaign that would leverage micro to macro female, fitness influencers and created an 8-week UGC content plan that included community walk / runs, giveaways, and more.

My Role:
As the Account Supervisor and Creative Project Manager, I led all client communications and meetings, managed the influences, and their UGC content through production and approvals, seeding executions, and every thing else in between.