Nike x JD Sports - Air Max Dn Super Bowl Activation

JD Sports hosted an activation teasing the release of the new Nike Air Max Dns at the 2024 Super Bowl in Las Vegas. Our team sourced, vetted, and briefed four micro-influencers to attend the activation and record their experience to build the hype around the upcoming release.

My Role:
As the Account Supervisor and Creative Project Manager, I led all client communications and meetings, managed the influencers and their UGC content through approvals and execution, and every thing else in between.